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The Latest

photographer sitting in front of a large number of whcc shipping boxes

Studio Makeovers

Vick Photography Studio Makeover

Known for his electric personality and good vibes, Andrew Vick’s studio features striking wall samples that elevate the client experience.

Videos to help inspire and grow your business

Curated Guides

All the products and education to grow your business

Graduation Guide

Check out this collection of top product ideas, exclusive card designs, and useful resources for senior graduations to help you book clients and make your offerings a success.

A variety of photo prints and a wedding album arranged on a table featuring images from a couple's wedding

Wedding Guide

Once the newlyweds have been swept away by the beauty of their wedding images, they won’t want to leave any behind—and you can assure them that they don’t have to.

Landscape & Nature Guide

Transform your captivating nature photography into professional-quality prints that highlight every detail.

a framed fine art print portrait of a dog on a shelf with other books and home decor

Pet Guide

Discover the must-have products to showcase pet portraits in stunning ways.

Holiday Guide

Get ready for the holidays with our curated collection of seasonal resources, designs, and product inspiration tailored for photographers and creatives. Discover everything you need to elevate your holiday offerings in one convenient place.

Behind the Scenes

Posts

Articles and resources to help you do more in your photography business.

All
Business Education 104
Product Ideas 81
Announcements 22
Behind the Scenes 9
Studio Makeovers 9
Client Features 7

Business Education

How Top Studios Increase Q4 Sales

Tips from top photographers on building holiday sessions, showcasing products, and simplifying how clients buy before Q4 gets away from you.

Business Education

Card Sales Made Simple!

Discover our top 3 workflows to boost holiday earnings.

Business Education

Our Holiday Card Sales Digital Toolkit

Discover our unbranded marketing resources to help you sell Holiday Cards this season.

Product Ideas

3 Wall Products Your Fall Family Clients Will Love

Rich color. Real warmth. Products that earn a permanent spot in the home long after the session ends.

Product Ideas

Holiday Sales Tips for Landscape Photographers

Your landscapes make meaningful gifts, here’s how to turn your images into holiday sales.

Announcements

Meet the Bamboo Display Box

Stores and displays 5×7 prints behind a clear magnetic acrylic cover for a complete, changeable keepsake.

Product Ideas

Thoughtful Framing for Landscape Art

Designed to elevate landscape photography from print to finished display.

Product Ideas

Sell the Experience to the Grad. Sell the Wall Art to the Parent.

Three wall art products parents tend to say yes to at the ordering appointment.

Two professional baby photo albums stacked with an ecru nubuck leather cameo cover featuring a newborn portrait over an espresso nubuck leather album, styled with blush fabric.

Product Ideas

Album Material Guide: Selling Premier and Nubuck Albums

Premier or Nubuck? A photographer's guide to explaining album cover materials to clients, plus six material pairing suggestions.

A collage of photo Albums and Layflat Books featuring new Premier and Nubuck leather options in various cover styles. Cameo, combo and full material cover options are featured, laying flat on a table.

Announcements

All New Leathers for the Albums and Layflat Books You Sell

Four new Premier Leather colors, plus a new Nubuck Leather group join our Premium cover options. Both ready to order on your next Album and Layflat Book.

Announcements

Tell the Full Story with 5×7" Folded Card Designs

Every card design in the Card Editor now comes in a 5×7" folded format — same session, same images, more room to tell the story.

Behind the Scenes

Crafted for Life: Gallery Wraps

The craftsmanship and quality materials behind one of photography's most enduring wall art displays.

Announcements

Meet Two New Fine Art Papers From Hahnemühle

Two new Hahnemühle fine art papers are now available — each with a distinctive surface designed to match the look and feel of your work.

Client Features

Confetti Diaries: Behind the Print

How Anna Lee brought Coldplay’s world tour to life at Lightroom London with prints made by WHCC.

Business Education

Working to Break the Cycle with Heather Nixon

Learn how Heather built her luxury boudoir brand from the ground up.

Landscape photograph of dark, stormy ocean waves professionally printed on fine art paper and displayed on a white wall next to a Fiddle Fig plant in a Silver Aged Metallic Float Frame

Product Ideas

Let Your Landscape Images Define the Room

Float Frames pair gallery-level framing with archival Fine Art Prints for a display that lets every detail breathe.

Client Features

The Making of a Tour Photographer

Anna Lee grew up in Oklahoma City wanting to be the best music photographer in the state. Here’s how she ended up touring the world with Coldplay instead.

Business Education

Social Media that Actually Works with Kim Kracun

Kim Kracun of FotoFixation Photography shares a behind-the-scenes look at how she uses social platforms to connect with seniors, build visibility, and turn online engagement into real client inquiries.

Business Education

3 Secrets to Stellar Growth with Kelsey Darcy

Get Kelsey's top secrets to marketing, mindset, client experience, and the realities of scaling a photography business while staying authentic to your vision.

Business Education

The Art of Hahnemühle Fine Art Papers

What if the paper you print on is the difference between a product and a masterpiece? We sit down with Bruce Starrenburg from Hahnemühle and learn more about Fine Art Papers.

Behind the Scenes

From the Moon to Our Walls

Printing NASA's historic Artemis II imagery at the lab, and how to create your own.

Product Ideas

Meaningful Keepsakes for Mom

Give Mom more reasons to smile with these heartfelt product ideas

Professional family portrait printed on a gallery wrap and graduation portrait printed on a framed print hung above a fireplace

Product Ideas

How to Combine Gallery Wraps and Framed Prints for High-Impact Wall Art

Discover how these products can elevate your wall art offerings, impress your clients, and increase your sales.

Product Ideas

Why Landscape Photographers Should Mount Their Prints

Give your landscape and nature art the presentation it deserves, beautifully mounted and built to last.

Product Ideas

The Wedding Box Experience

See how Album Boxes turn wedding album delivery into an unforgettable moment for your clients.

Product Ideas

Grad Press Sample Set 2026

Your quick-reference guide to every card included in your Grad Press Cards Sample Set.

Business Education

Why to Specialize in Fine Art Printing

See the reasons why you should invest in high-quality archival prints to elevate your brand.

Announcements

Mail Grad Cards with a Memory—Slip-In Snapshot Designs

Discover a memorable way to share your grad's favorite moments. Our new Slip-In Snapshot Card lets you add a removable Mini Snapshot print into custom slots for a layered, photo-forward keepsake.

pro quality 5x7 photo print held by a woman above a table showing more high-quality photo printing examples

Product Ideas

3 Tips for Presenting Prints

Simple delivery upgrades that leave a lasting impression and make your studio unforgettable.

Product Ideas

Sweet Valentine Card Ideas

Use our email sales copy template and customizable designs for a little extra love for your February income.

Business Education

Success Through Service with Jess Curren

Discover how Jess helps families turn fleeting moments into lasting reminders of love and belonging.

Business Education

3 Ways to Boost Grad Card Earnings

Creating, marketing, and selling graduation announcement cards can be easy! Here are our top 3 workflows to boost your grad card sales and save you and your clients time.

Business Education

Sell Without Selling with Sarah Lindsay

Discover how Sarah builds her photographer’s sales toolkit designed to help you sell without ever feeling salesy.

Announcements

Product Discontinuations for 2026

Explore our list of alternative products to incorporate into your offerings.

Business Education

Create Perfect Gallery Walls

Easily visualize, design, and order the perfect wall layout using any of our premium Wall Art products to transform any space.

Behind the Scenes

Crafted for Life: Float Frames

WHCC's Float Frames combine heirloom craftsmanship with a sleek, floating design for stunning, gallery-worthy wall art displays.

Business Education

When Rules are Broken, Doors Are Opened with Cane Sampson

Discover how Cane is redefining the game in sports photography with artistic composite designs.

Behind the Scenes

Peeled & Pressed Portrait Canvas featuring Artori

Watch to see how Portrait Canvas is produced featuring Artori.

Behind the Scenes

Satin Metal Float Frames featuring Cassandra Verhage

Watch to see how Float Framed Wall Art is produced featuring Cassandra Verhage.

Announcements

New Acrylic Ornaments

A simple way to spread joy this holiday season.

Hand inserting a Mini Snapshot print of an image from a child's santa themed photo session into curved slots in a red "Merry Christmas" holiday Flat Card to hold the print to it.

Announcements

New Slip-In Snapshot Cards

Discover a whole new way to share your favorite moments. Our new Slip-In Snapshot Card lets you add a removable Mini Snapshot print into custom slots for a layered, photo-forward keepsake they’ll treasure long after the season ends.

Product Ideas

Our Favorite Client Gifts for the Holidays

Celebrate your clients with these last-minute gift ideas that are all under $60.

Product Ideas

Why Offer Ornaments

See why holiday ornaments hold a special place in your client’s heart.

Business Education

Sleigh Your Brand with Olivia Reed Photography

Discover how Olivia transforms kid's portraits into a memorable Santa Experience.

Business Education

Trusting Your Process with Cassandra Verhage

Hear how her passions, artistry, and family intertwine with her business processes!

Studio Makeovers

Vick Photography Studio Makeover

Known for his electric personality and good vibes, Andrew Vick’s studio features striking wall samples that elevate the client experience.

Product Ideas

Acrylic Blocks for the Dog Days of Summer

Summer is peak season for pet portraits — see why Acrylic Blocks are a natural fit for showcasing your client's furry family members.

Client Features

Antarctica On Display

For the first time, WHCC’s co-owner showcases his art in a gallery setting.

Business Education

Connect with Art, Sell Through a Story featuring Andrew Peschong

Andrew shares how he invites viewers to feel a photograph through emotion, reflection, and connection.

Announcements

The Newest Addition to Layflat Books

Announcing Photo Deep Matte Paper for an ultra-smooth, non-reflective experience.

Announcements

New Album Papers!

We are excited to announce the launch of new paper options, providing you with more luxurious choices.

Business Education

In the Field: Wildlife Photography Essentials with Barry Spruce

Explore Barry's wisdom and learn how his enthusiasm for nature has led to an incredible career!

Announcements

Product Discontinuations for 2025

Explore our list of alternative products to incorporate into your offerings.

Business Education

Boost Your Mini Session Profits by Working with a Gallery Provider

Offer your favorite products to take your online galleries beyond file sharing

Product Ideas

Your Mini Session FAQs Answered!

All the answers you need to create profitable mini sessions & long-term clients.

Product Ideas

Making Money with Your Mini Sessions

See our three favorite product packages to sell this fall to simplify your product line-up and earn more sales.

Product Ideas

3 Ways to Sell Acrylic Blocks for Weddings

Create an unforgettable keepsake for an unforgettable day.

Client Features

Out in Nature with Barry Spruce

See Barry in his element, get a closeup of his gear, and see how he becomes one with nature.

Business Education

Editorial Style Meets Senior Photography with Matthew Orbaugh

Hear how Matthew is channeling his creativity into bold, editorial-inspired portrait sessions.

Product Ideas

Crafting Sustainable Partnerships

Discover how Kouba Gallery, led by Joseph Barisonzi, brings together nature, art, and community through thoughtful local partnerships.

Business Education

Partnering with the Future with Julieanne Kost

Julieanne shares expert insights from the evolution of digital imaging to the cutting-edge tools shaping the future.

Product Ideas

Simplify Holiday Card Sales with Payment Links

Upload images, edit our free Card designs, share with each client, and get paid!

Product Ideas

Simplify Card Sales with Payment Links

Upload images, edit our free Card designs, share with each client, and get paid!

Studio Makeovers

Asymmetry Studio Makeover

Get a closer look at Alison and Chris’s creative process as they craft inviting displays for unique wall spaces.

Product Ideas

Get Your Senior Clients Excited About Graduation

Our top product ideas to congratulate the grad.

Business Education

Connecting at Imaging USA

Matt interviews Christian Sangree, the owner of Prints Charming Photography to hear how his first IUSA event went.

Business Education

A Remodeled Space

Learn how Alison McClean and Chris Durbin's shared studio space have been enhanced through a studio makeover.

Business Education

Letting Your Clients Dream

Adam Mueller reveals his strategy behind updating and showcasing samples in his studio.

Business Education

Underwater Maternity Photography

Lindsay Walden reveals how she offers a luxurious and unique experience through her niche in underwater maternity photography.

Business Education

Choosing the Right Printing Partner

Erica Ewing breaks down her top reasons to create a partnership with your printing lab.

Business Education

Product Sales Without A Studio

Learn how Dana Rubin is able to showcase and sell products while out on location.

Business Education

Matt Talks WHCC Journey & Insights

WHCC's Senior Client Success Manager, Matt Hodgman, chats with clients Kristen Dacey Iwai and Sarah Jane about his WHCC journey, industry insights, and favorite movie.

Business Education

Training a New Generation

Hear how Darren and Lisa Thompson’s son joined the family business, carving his own path in photography and gaining recognition in competitions.

Business Education

Seeing Our Clients

Kristen Dacey Iwai from KDI Photography shares why meaningful time with clients makes all the difference.

Business Education

Growing Things Differently

Sarah Jane Shorthose shares her transition to opening a new business in a new state and how she balances both.

Business Education

See What's Trending at IUSA

Get an inside look at what photographers love and catch our IUSA recap!

Business Education

In the Spotlight: Framed Prints

See what's new, popular, and on display for Framed Print styles.

Trade show booth showing a collage of professional photo lab wall art products on walls

Business Education

In the Spotlight: Wall Art

See what's new, popular, and on display for Wall Art styles.

Business Education

In the Spotlight: Albums & Books

See what's new, popular, and on display for Albums and Book styles.

Business Education

Through the Lens With Dan Westergren

Hear this awe-inspiring interview with Dan, a renowned National Geographic Photography Expert and Freelance Commercial Photographer.

professionally captured portrait of a bride and groom on their wedding day

Product Ideas

Product Ideas to Boost Wedding Referrals

Secure your ongoing wedding success by nurturing existing client relationships.

Product Ideas

The Boudoir Box

Offering a stylish Print Box allows you to showcase stunning images that highlight your client's confidence and allure.

Product Ideas

The Benefits of Offering Value-Added Incentives

We share 4 reasons to incorporate add-on products into your offerings, along with our top recommendations.

Business Education

Effective Strategies for Selling Professional Prints

Techniques to highlight the quality of your photos, plus practical marketing strategies to boost visibility.

Product Ideas

Family: Coastal Product Collection

Elevate your brand with this curated set of product offerings.

Product Ideas

Family: Iconic Product Collection

Elevate your brand with this curated set of product offerings.

Product Ideas

High School Senior: Stylish Product Collection

Elevate your brand with this curated set of product offerings.

Product Ideas

Wedding Product Collection

Elevate your brand with this curated set of product offerings.

Product Ideas

High School Senior: Modern Product Collection

Elevate your brand with this curated set of product offerings.

Product Ideas

The Top 5 Frames for 2025

Unveiling our must-have frame mouldings for the new year

Business Education

Reframe Your Roadblocks with Renee Bowen

Explore Renee's creative coaching strategies to uplift and help reset professional photographers, empowering them to overcome challenges and reignite their passion for their craft.

Product Ideas

Treasured Calendar Options for Your Clients

3 ways you can easily provide your clients with year-round enjoyment

Business Education

Transforming Creativity into a Successful Sales Strategy with Kristi Abbott

Hear how Collage Artist Kristi is utilizing WHCC's newest way to market her online art print sales!

Product Ideas

Premium Card Options for Your Premium Clients

Offer our most luxurious and high-end Card upgrades for the holidays!

Announcements

Just Dropped: 10 New Frame Styles

Discover a variety of moulding additions designed to enhance your artwork and complement any style of home.

A Framed Print titled "Bird's Eye View - Mammoth Lakes" displayed on a payment link online sales page with product details and a "Buy Now" button.

Announcements

Get to Know Payment Links

Create and share links to start selling your art prints or photos in just minutes.

Business Education

The VIP Process with Valerie Thomas

Explore Valerie's creative processes behind her unforgettable high school senior VIP sessions.

Product Ideas

Artisans of the Print: Fine Art Artists & Digital Illustrators

Immerse yourself in the stunning artwork created by our team of WHCC artists, featured at the Kouba Gallery.

Product Ideas

Artisans of the Print: Wildlife Photography

Immerse yourself in the stunning artwork created by our team of WHCC artists, featured at the Kouba Gallery.

Product Ideas

Artisans of the Print: Landscape & Nature Photography

Immerse yourself in the stunning artwork created by our team of WHCC artists, featured at the Kouba Gallery.

Product Ideas

5 Product Ideas for the Most Memorable Senior Photos

Document your client's high school senior year with the right product offerings.

Product Ideas

4 Products That Will Have You Ready for Fall

Fall into a new season with these latest product additions

Announcements

Introducing Bamboo Tabletop Frames

This eco-friendly tabletop display beautifully showcases 5×7" Metal Prints in style.

Business Education

Less is More with Shelly Losee

Discover why the creative behind Hamsa Artist believes that in the world of creativity and commerce, less truly is more.

Business Education

Service and Style with Davel Photography

Discover how Kara Davel and Michele Wurster crafted their signature style, blending dynamic lighting, bold backdrops, and powerful moments.

Behind the Scenes

Crafted For Life: Acrylic Prints

Experience the remarkable craftsmanship and unmatched beauty that set our Acrylic Prints apart.

Business Education

The Importance of Presentation with Anya Day

Discover the art of communicating and building trust with boudoir clients through organic conversations.

Business Education

Creating Systems for Success with Kristin Karkoska

Hear her top tips for creating systems that can transform your business!

Product Ideas

How to Choose a Float Frame

Get our tips on how to consider which Float Frame is right for you

Studio Makeovers

BennyAni Photography Studio Makeover

Watch how Marggie elevates her business formula for her newborn, maternity, and family clients!

Business Education

Recovering From a Sale Gone Wrong with Erica Ewing

Hear how Erica transformed sales setbacks into valuable lessons by trusting her instincts and coming back stronger than ever!

Business Education

Expanding A Vision with The Pod Photography

Discover Erika and Leah's groundbreaking strategies and how a WHCC Studio Makeover has transformed their future plans.

Business Education

The Psychology of Luxury with Lindsay Walden

Learn how she offers clients the most luxurious fine art portrait experience!

Product Ideas

A Guide to Our Favorite Square-Display Products

Give your images the perfect balance of style and symmetry

Business Education

A Blend of Two Businesses with Kendra St. John

Discover how Kendra masterfully balances business and family in her ever-evolving portrait and commercial photography venture in Salem, MA.

Business Education

Finding Your Niche with Eva Magaña

Watch to find out how Eva has carved out her niche market in San Antonio!

Black and white split screen collage featuring an Image Cube and Image Block with various family portrait images

Announcements

Product Discontinuations for 2024

Explore our list of alternative products to incorporate into your offerings.

Studio Makeovers

C.Verhage.Photo Studio Makeover

Watch Cassandra's historic studio space transform with expansive gallery walls and stunning collage displays!

Product Ideas

Wedding Displays That Wow

Transform wedding memories into art

Business Education

High-Performance Products with Paul Ruhter

Hear how Paul's creativity and passion balances his senior portrait and sports volume photography business!

Product Ideas

Eco-Friendly Ways to Display Your Art

Our goal is to handcraft high-quality products with less impact. Get inspired by our environmentally responsible surface options to make your creative work stand out.

Business Education

Show It to Sell It

Discover the benefits of Adam Mueller's sales process and why he offers clients a personalized walk-through of his studio space.

Business Education

Business Sustains the Art

Hear the Petersons discuss the importance of knowing your business and taking advantage of the education around you.

Business Education

Improving Efficiency in Your Business

Hear how Sam Marvin is all about automation and efficiency to meet his business goals.

Business Education

Catering to Gen Z

Discover how Sean Brown positions his brand to the Gen Z market while staying mindful of the world around us.

Business Education

Roundtable Discussion with High School Senior Photographers

Top photographers engage in an in-depth discussion about their unique styles and successful journeys!

Business Education

Leading a Relationship Business

Hear Mike's story as a vendor, mentor, and leader for WHCC and his five-decade journey with Imaging USA.

Business Education

Becoming a Full-Service Studio

Hear how BennyAni Photography went from selling digital assets only to a full-service studio.

Business Education

The Power of Personal Projects

Discover how these projects are fueling KDI Photography's passions and fostering reconnection with their community.

Business Education

Setting a New Benchmark

All while running two businesses, Darren & Lisa Thompson aim to take their business to the next level.

Business Education

Have a Goal in Mind

Meghan & Tracey Photography shares their strategic approach to goal-setting for their style of business.

Business Education

Pageant Headshots & Product Sales

Denise Watrous discusses her love for pageant headshots and the product sales within her niche.

Business Education

Trending Wall Art & Product Styles

We hit the road to show off our top products of the year. See what the buzz is about inspirational products, design collections, and more!

Product Ideas

Get More From Your Engagement Sessions

Earn additional profits with these product ideas for newly engaged couples

Business Education

Not Your Average Portrait Experience with Jenna Lesoeur

Hear how Jenna's premiere senior photography experience and voguish style has led to her success on the West Coast!

Product Ideas

Design and Order Cards in Minutes!

Create 5×7" cards by using our exclusive design tool.

Business Education

The Benefits of Updating Your Packages

Capitalize on sales by updating the product offerings in your studio.

Product Ideas

Baby & Newborns Product Collection

Elevate your brand with this curated set of product offerings.

Product Ideas

High School Senior Product Collection

Elevate your brand with this curated set of product offerings.

Product Ideas

Family Product Collection

Elevate your brand with this curated set of product offerings.

Product Ideas

How Many Types of Wall Products Should You Offer?

Find the right number and the right options that best fits your brand.

Business Education

Create a Career with Sarah Jane Photography

Learn how Sarah makes strategic, well-planned decisions to manage her path to success.

Product Ideas

Sweeten Your Valentine's Day Sessions

Give your clients new ideas for valentines with these 5 products.

Business Education

Running a Successful Boudoir Business

Hear how this husband & wife team, owners of 4 Girls Glamour, runs a successful niche business and the steps they took to build the best boudoir sales plan.

Product Ideas

Elevate Your Holiday Offerings with Design Suites

Easily offer add-on products that match your client's holiday Cards with our new design suites.

Business Education

How to Use Our Card Marketing Mockups

Learn how you can feature and share your favorite images in our free, social media Holiday Card mockups.

Framed tabletop print and acrylic block with professional family photography

Product Ideas

The Best & Brightest Products of the Season

5 products that will make the merriest moments even more profitable

Announcements

Introducing Satin Metal Float Frames

4 new metallic finishes to sell framed art

Announcements

New Premium Matte Eggshell Paper

One of our most luxurious flat press-printed papers yet.

Product Ideas

Designer Products Ready for the Holidays!

Our newest holiday collection—designed for joyful times.

Product Ideas

Add-On Gifts to Sell This Holiday Season

We’re making a list and checking it twice! Find out what the perfect add-on products are to include in your holiday packages.

Product Ideas

Designed for Joyful Times!

With the ease of our drag-and-drop software, you can personalize Acrylic Blocks, Bamboo Ornaments, and Cards in minutes.

Announcements

New Sizes for Acrylic Blocks

Introducing 3 additional sizes to this popular tabletop display

Business Education

10 Tips for Conceptual Destination Photoshoots with Jody Rael Photography

Hear how Jody Rael and Mindy Brunkhardt create and execute unique experiences and inspire clients with distinctive content.

Announcements

USB Drives Now with USB-C

Announcing a swivel design for both USB-A and USB-C connections

collection of print boxes and professional portrait photography mounted and matted prints layed out on a surface

Announcements

A New Look to Print Boxes

An updated box style that lies flat when opened, with added customization options and a new 8x10" size.

Product Ideas

Fall Package Essentials

A look at our favorite products to prep for the busy fall season

Product Ideas

Say Thank You With Personalized Cards

Express gratitude and offer custom thank you Cards for all of life's occasions!

Two photo prints on Fuji Pearl paper are displayed side by side: one shows a person with braids hugging a child outdoors, and the other features a person with long blonde hair posing in front of a colorful mural.

Product Ideas

The Benefits of Mounting Your Prints

Create lasting memories by beautifully mounting your Photo or Fine Art Prints.

Business Education

Art in Numbers with Darren and Lisa Thompson

Learn how this entrepreneurial couple excels in running their businesses with a numbers-driven approach.

Product Ideas

Photographic Art at its Finest

Inspire your clients to invest in Fine Art.

Client Features

Exploring Antarctica with Mike Hanline

A Q&A with nature photographer and co-owner of WHCC

Product Ideas

The Best Products to Display Your Nature and Landscape Photography

Choose which medium is right for you and start selling your artwork.

Client Features

Fuel Your Creativity with Flo McCall Photography

Learn how Flo's years of experience and intuitive approach make her a successful photographer. See her vision come to life in this exclusive mini-series!

Product Ideas

Top 3 Printing Surfaces for Nature & Limited Edition Art

Find the perfect printing options to add depth and enhance your images vibrantly.

Business Education

Align Your Energy and Authenticity with Jeff and Michelle Richardson

Learn how this power couple intentionally markets and shoots to create mind-blowing experiences and images for their clients!

Product Ideas

How to Choose the Best Printing Surfaces for Your Style

Compare our most popular printing surfaces and hear our experts' opinions to discover the best printing material for your brand.

Behind the Scenes

Press Printer Upgrades: HP Indigo 7K Install

With these upgraded printers, we can reduce waste and print your orders quicker while maintaining consistent color output and overall print quality.

Product Ideas

A Guide to Custom Debossing

Find out more about our bespoke Debossing cover options for a tailor-made style to elevate your offerings!

Business Education

Are You Interchangeable? — an interview with Sean Brown

Hear how he helps photographers elevate their brand identities.

Product Ideas

How Adding Standout Increases Your Wall Display Profits

Learn upselling techniques and see pairing recommendations for adding Standout to your photography packages.

Three prints of a girl with a knit hat blowing bubblegum in front of an out of focus ferris wheel creating colorful bokeh, comparing deep matte and lustre coating

Product Ideas

What's Trending in Photo Printing

The top 3 photo finishing options.

Studio Makeovers

Flo McCall Photography Studio Makeover

We flew to Jackson Hole, WY, to help this family portrait photographer create a thoughtful merchandising strategy.

Business Education

From Selling to Serving with Keiji Iwai & Kristen Dacey Iwai

Hear how this husband and wife portrait photographer duo at KDI create an atmosphere to best serve their clients.

Business Education

For the Love of a Lifestyle with Adam Stagner

Hear how this nature lover, portrait photographer, and digital artist is making a trade to create the lifestyle he loves!

Business Education

Designing Your Client's Dream Wall Groupings with Adam Mueller

Adam's studio is at 100% growth in the last year since his Studio Makeover! Learn how he is continuing to smash his sales.

Business Education

Merchandising Strategy Built for Profit with Nate and Teresa Peterson

Learn how their sales techniques have changed since they redesigned their entire space with our Studio Makeover team.

Business Education

Building a Brand Empire with Matt Mathews

With Matt’s knowledge of social media, hear how he unveils the naked truth on brand building.

Business Education

Focused on Success with David Campli

Learn how he thrives through a unique blend of technology, marketing, and community involvement in the Philadelphia suburb of Malvern, PA.

Business Education

Find Your Style as an Entrepreneur of Art with Kristi Abbott

Hear Kristi’s process of turning her physical masterpieces into digital art. Learn how to improve your compositional eye to pursue your business dreams.

Studio Makeovers

The Pod Photography Studio Makeover

We flew to L.A. to help Erika reimagine her walls at The Pod Photography.

Business Education

Find Your Voice with Dr. Tomayia Colvin

Join us in learning about building and nurturing a community with Dr. Tomayia Colvin—a nationally published senior portrait photographer, educator, and so much more.

Business Education

The Art of Change with Kira Derryberry

How to find personal fulfillment while restructuring your business within an ever-evolving world.

Product Ideas

The Senior Memory Book

Another year is in the books, so turn high school senior memories into a sign-in book.

Business Education

Spice Up Your Album Sales

Get tips from 4 Girls Glamour on how they created empowering product lineup with attractive and alluring albums.

Business Education

Kara Davel | IUSA 2023 Interview

Kara's got a striking photography style and offers a sneak peek into creating her popular commercial appeal.

Business Education

John Hartman | IUSA 2023 Interview

John shares how he mastered the art of lighting portraits and educates others on his special techniques.

Business Education

Allison Tyler Jones | IUSA 2023 Interview

Allison built a business on creating stylish portraits and shares how she found confidence in her artistry.

Business Education

Adam Stagner | IUSA 2023 Interview

Hear what Adam's top three printing mediums are and what his favorite WHCC display product is!

Business Education

Imaging USA 2023

Take a tour of our booth and hear what some photographers are doing to set themselves up for an even more successful 2023.

Product Ideas

The Best Ways to Display Fine Art Prints

5 tips to add character to any space and elevate your prints as finished pieces.

Behind the Scenes

The People Behind The Products

Our team knows what it takes to make something meaningful. Follow along with a day-in-the-life of the people who make all we do possible.

Business Education

How to Price & Sell Wall Collages

Learn how to price and sell our most popular Wall Collages based on our market research. We went Live & On Display with Matt and Robert to break down the “show it to sell it” merchandising agenda and why studio samples are so important.

Product Ideas

Storytelling with Our Album Editor

Learn how to build, price, and sell Albums & Books to boost your business.

Product Ideas

A Beautiful Way to Store and Display Prints

Print Boxes hold on to what matters most.

Product Ideas

Museum-Quality Art for Your Client's Home

Create the best version of your client’s portraits with Portrait Canvas.

Business Education

The Science of Beauty with Rod Evans

Learn the elegance of Fine Art editing & Cinematic Color Toning.

Announcements

Cover Customization with Prestige

Our Album and Book elegance is expanding with the addition of 2 new fonts—Authenia Solid and Garamond Italic.

Behind the Scenes

What's with the Tootsie Pop in every box?

Unwrap the story of how one small gesture has become a sweet tradition.

Business Education

The Importance of Selling Products

Starting to sell products as part of your business begins with reflecting on how you wish to spend your time.

Business Education

Show Big to Sell Big

The question isn't what size of print you would like—it's how big is your wall.

Business Education

Figuring Out Pricing

Establishing what to charge for your work is both challenging and necessary for success. Here are some helpful factors to consider during that journey.

Product Ideas

How to Mix and Match Frame Styles

Learn our 6 tips to create a custom wall display.

Studio Makeovers

Mueller Photography Studio Makeover

We hit the road and headed to Lacrosse, Wisconsin, to help Adam redesign his studio space!

Studio Makeovers

NP Design & Photography Studio Makeover

The journey of transforming Nate & Teresa Peterson’s historic New Richmond, WI portrait photography studio to achieve their goals.

Studio Makeovers

Seasons Photography Studio Makeover

We traveled to Rice Lake, Wisconsin, to help Vicky redesign her in-home Studio!

Product Ideas

4 Gift Ideas to Celebrate the Grad

Celebrate your seniors! Explore our top gift ideas to help nurture your client relationships and say thank you.

Product Ideas

How Proofs Help You Sell Products

This minimal investment will make a big impression in the sales room.

Announcements

The Latest Online Album & Book Ordering Options

Try new sizes, create a companion Album in minutes, and more. Explore all the recent updates to our design and ordering tools.

Product Ideas

Top 5 Album Options

We're counting down the top five features that we see most added to album designs.

Product Ideas

The Benefits of Offering Wedding Albums for Parents

Companion Albums increase your wedding sales without increasing your workload.

Product Ideas

6 Baby Products You Should Be Offering

Capture Baby’s First Year with these Favorite Products

Client Features

Where Color Meets the Eye

Photographer and writer, Jason Vinson, talks about his experience of photographing Holi festival in 2017 and turning it into an exhibit.

Product Ideas

Boudoir Packages That Are Sure to Impress

From Session to Sale: The Products Your Boudoir Clients Will Love

Business Education

Secrets to a High-End Boudoir Portrait Experience

An Inside Look at Jen Rozenbaum’s Boudoir Business Success

Heirloom Photo Album designed with seamless spreads

Business Education

8 Tips for Shooting and Designing a Wedding Album

Use these tips to capture and design a wedding album that tells the full story of your client's day.

Questions? Let Us Help

Schedule a free consultation