Behind the Scenes

Letting Your Clients Dream
Adam Mueller reveals his strategy behind updating and showcasing samples in his studio.

Underwater Maternity Photography
Lindsay Walden reveals how she offers a luxurious and unique experience through her niche in underwater maternity photography.

Choosing the Right Printing Partner
Erica Ewing breaks down her top reasons to create a partnership with your printing lab.

Connecting at Imaging USA
Matt interviews Christian Sangree, the owner of Prints Charming Photography to hear how his first IUSA event went.

Product Sales Without A Studio
Learn how Dana Rubin is able to showcase and sell products while out on location.

Matt Talks WHCC Journey & Insights
WHCC's Senior Client Success Manager, Matt Hodgman, chats with clients Kristen Dacey Iwai and Sarah Jane about his WHCC journey, industry insights, and favorite movie.

Training a New Generation
Hear how Darren and Lisa Thompson’s son joined the family business, carving his own path in photography and gaining recognition in competitions.

Seeing Our Clients
Kristen Dacey Iwai from KDI Photography shares why meaningful time with clients makes all the difference.

Growing Things Differently
Sarah Jane Shorthose shares her transition to opening a new business in a new state and how she balances both.

See What's Trending at IUSA
Get an inside look at what photographers love and catch our IUSA recap!

In the Spotlight: Framed Prints
See what's new, popular, and on display for Framed Print styles.

In the Spotlight: Wall Art
See what's new, popular, and on display for Wall Art styles.

In the Spotlight: Albums & Books
See what's new, popular, and on display for Albums and Book styles.

Artisans of the Print: Wildlife Photography
Immerse yourself in the stunning artwork created by our team of WHCC artists, featured at the Kouba Gallery.

Artisans of the Print: Landscape & Nature Photography
Immerse yourself in the stunning artwork created by our team of WHCC artists, featured at the Kouba Gallery.

Artisans of the Print: Fine Art Artists & Digital Illustrators
Immerse yourself in the stunning artwork created by our team of WHCC artists, featured at the Kouba Gallery.

Crafted For Life: Acrylic Prints
Experience the remarkable craftsmanship and unmatched beauty that sets our Acrylic Prints apart.

Trending Wall Art & Product Styles
We hit the road to show off our top products of the year. See what the buzz is about inspirational products, design collections, and more!

Press Printer Upgrades: HP Indigo 7K Install
With these upgraded printers, we can reduce waste and print your orders quicker while maintaining consistent color output and overall print quality.

Adam Stagner | IUSA 2023 Interview
Hear what Adam's top three printing mediums are and what his favorite WHCC display product is!

Allison Tyler Jones | IUSA 2023 Interview
Allison built a business on creating stylish portraits and shares how she found confidence in her artistry.

John Hartman | IUSA 2023 Interview
John shares how he mastered the art of lighting portraits and educates others on his special techniques.

Kara Davel | IUSA 2023 Interview
Kara's got a striking photography style and offers a sneak peek into creating her popular commercial appeal.

Imaging USA 2023
Take a tour of our booth and hear what some photographers are doing to set themselves up for an even more successful 2023.

The People Behind The Products
Our team knows what it takes to make something meaningful. Follow along with a day-in-the-life of the people who make all we do possible.

What's with the Tootsie Pop in every box?
Unwrap the story of how one small gesture has become a sweet tradition.